Wednesday, January 9, 2013

Taking Advertising Photos (Continued from Previous)

... Continued.



There is no such thing as too many photos.  Take at least two of each room.  Take one photo from each diagonal corner so that they can see the room in its entirety.   

When taking the photos, be very careful to take a photo of the room, not the furniture.  This is a common mistake and it drives me nuts when I see people doing it.  You’re advertising the room, not the furniture.  If the furniture comes with the house, take a separate photo of each furniture piece separate from the room photos.

For example, in a bedroom where the bed dominates the room, take a photo of the room itself putting the bed off center of the photo so that the prospective tenant sees the floor or ceiling fan.  You may need to put the camera on a tripod and raise it over your head to do this.  If more photos are required, so be it.  It's not like you have to pay to get them developed.

Also, try to take photos with any window coverings open.  This will allow prospective tenants to see the view outside each window to they can make a decision if this is acceptable to them before even making an appointment.  And if there is a curtain over the bath tub or shower, open it.  That way they can see inside the wash area and they know you’re not trying to hide anything.  While you’re at it, take a photo of inside the shower or tub to show how clean it is and hopefully they will keep it that way.

Make sure the photos are current.  Nobody likes to see photos of something taken years ago.  They want to move in now, not then.  If there is still a tenant living in the home and you absolutely have to use photos taken years ago, make sure the viewer knows that these are old photos and that new photos will be taken as soon as the home is ready to show.

To Be Continued...

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